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Wednesday, August 26, 2020
The National Income Essay Example | Topics and Well Written Essays - 1250 words
The National Income - Essay Example In this manner, net fares mean the distinction what a nation can deliver and what it really expends. On the off chance that the yield it produces is deficient to fulfill utilization, venture, and government uses, it will in general source yield from different nations. Then again, the net capital surge is the distinction between local reserve funds and residential speculation while the exchange balance is appeared as the aggregate sum that the nation gets for its net fares. Through the national salary character talked about above, it very well may be seen that net capital outpouring is consistently equivalent to the nation's exchange balance. In the event that the exchange balance and the net capital surge is certain, the nation is running an exchange surplus which implies that it is a loan specialist in the universal monetary market and that its fares is more noteworthy than its imports. Notwithstanding, on the off chance that it is negative, it is running an exchange deficiency which implies that it is a borrower in the money related market and imports is more prominent than sends out. Following from this, the effect of any strategy on the equalization of exchange can be distinguished and surveyed by thinking about its impact in the nation's reserve funds and speculation. Sensibly, any strategy which makes reserve funds and venture increment bolsters an exchange excess while one which causes decrease in reserve funds and speculation will prompt an exchange deficiency. So as to ... There are two sort of trade rates: ostensible which is the general cost of money of two nations while genuine is the overall cost of merchandise of two nations. These two are connected as in the genuine conversion scale is equivalent to the ostensible swapping scale duplicated by the proportion of value levels in the two nations. Along these lines, if the genuine swapping scale is high, outside products are moderately modest, and local merchandise are generally costly. Then again, if the genuine conversion scale is low, outside products are moderately costly, and local merchandise are generally modest. The genuine swapping scale is straightforwardly identified with net fares as in when genuine conversion standard is high and residential merchandise are more affordable, it is normal that net fares will be more prominent as local products will offer more to different nations and fares are higher. Another determinant of genuine swapping scale is net capital outpouring. It ought to be noticed that the balance genuine conversion scale is the rate at which the amount of net fares requested equivalents to the net capital surge. Then again, since the ostensible swapping scale is dictated by the costs of items in a single nation contrasted with the other, the value level is its most critical determinant. Observational proof shows that the significant level of expansion which makes household products evaluated higher will in general reason a deteriorating money. Part 12 The Mundell-Fleming model has been perceived as a predominant strategy worldview for the investigation of open-economy money related and financial arrangement. It is equivalent to the IS-LM Model as in both underline the cooperation between the merchandise and currency showcase. Additionally, these models expect that cost is fixed while indicating what influences short-run
Saturday, August 22, 2020
Product Hunt Books A new opportunity for discoverability
Item Hunt Books another open door for discoverability Item Hunt Books: another open door for discoverability? We as a whole know the significance of a bookââ¬â¢s ââ¬Å"launch.â⬠That second when you at long last dispatch your characters into the outside world and put them helpless before your perusers. That second when, if youââ¬â¢re distributing carefully, everything becomes about creation companions with Amazonââ¬â¢s little elves.Once youââ¬â¢ve let your mailing list, Twitter adherents and Facebook fans think about your new book, it becomes time to search for new perusers, spots and audiences.Product Hunt Books may be one to emphatically consider. While acclaimed in the ââ¬Å"techâ⬠space, the Product Hunt site is a lot lesser-known among creators, and that is the place the open door lies (as there is less rivalry!). To let Reedsy perusers find out about it, we figured out how to talk with Erik Torenberg, establishing group memberâ of Product Hunt and Product Hunt Books, to reveal to us progressively about the stage and how you can utilize it. We've included our ow n Reedsy feeling the issue in italic right underâ his answers.You can likewise look at Reedsy Discovery, our foundation that enables non mainstream writers to pick up surveys and presentation for their books!Interviewing Product Hunt establishing colleague Erik TorenbergHi Erik, itââ¬â¢s a respect to have you on the Reedsy Blog! For our non-nerd perusers, would you be able to let us know rapidly what Product Hunt is all about?Product Hunt is a spot to find new and unfamiliar items - from applications and sites to games and books - and talk about them with other great individuals. It developed from a basic email rundown to discuss applications and sites into a site where individuals began ââ¬Å"huntingâ⬠applications and destinations as well as books, games, motion pictures, music, etc.More on Product Hunt: Erikââ¬â¢s really being very humble. Item Hunt is the pioneer in tech item revelation. Last time Reedsy was ââ¬Å"huntedâ⬠there, we got a gigantic spike in rus h hour gridlock, and extraordinary input from early adopters: https://www.producthunt.com/tech/reedsy-2The way it works is: individuals ââ¬Å"huntâ⬠(submit) items, and the custodians select a not many that are included on the point of arrival. Clients can then ââ¬Å"upvoteâ⬠the items they like most in the wake of perusing increasingly about them on their item chase page. The items that get to the top are then chosen for Product Huntââ¬â¢s every day and week by week newsletters.A barely any months back, you propelled Product Hunt Books. What was the speculation behind it? Why books?We propelled books for a couple of reasons. To begin with, individuals began chasing books on the primary producthunt.com site: Peter Thielââ¬â¢s Zero to One did quite well, Ashlee Vanceââ¬â¢s memoir of Elon Musk did well indeed, Eric Riesââ¬â¢ new book did well overall, etc.More significantly, Iââ¬â¢m a major fanatic of books! I love to peruse, and I understood that we had a g reat deal of perusers on Product Hunt. I knew Eric Ries had begun a book club and that it had gone truly well, so I chose to make one too and a couple thousand individuals participated in just to start.A parcel of distributers and writers are persuaded there is an immense ââ¬Å"content discoverabilityâ⬠issue in the book distributing industry. Okay concur with that? Does Product Hunt Books target unraveling it?Yeah, I think thereââ¬â¢s a substance discoverability issue for books. There are such huge numbers of books out there however I need to peruse stuff that has been curated for me by either individuals who I truly regard and follow or by my dear companions. So weââ¬â¢re truly putting resources into ââ¬Å"collectionsâ⬠to make that conceivable: we have an assortment by Mark Cuban, Eric Ries, and numerous more.More on assortments: Collections likewise exist on the general Product Hunt site and work truly well. Hereââ¬â¢s a model: https://www.producthunt.com/e/ devices for-essayists: we get traffic originating from that one on a normal basis.For the fate of Product Hunt Books, assortments speak to an immense open door for writers and perusers. They offer each peruser the chance to ââ¬Å"curateâ⬠their own rundown of books, in a significantly more rich way then Goodreads. At that point, individuals can ââ¬Å"followâ⬠assortments, a similar way you would follow a book analyst or blogger. As Product Hunt turns out to be less ââ¬Å"tech-orientedâ⬠and accumulates a more generalistic following, PHB assortments could get probably the greatest player in book discoverability.How are the books included on the Product Hunt Books page chosen each day?Weââ¬â¢ve got a group of keepers who essentially observe the feed of submitted books and select which books to let through on the point of arrival consistently. Those caretakers have been checked by us and are individuals whoââ¬â¢ve been acquainted with Product Hunt for some time now.If Iââ¬â¢m a peruser, how does Product Hunt Books work? Are there any ââ¬Å"perksâ⬠to utilizing Product Hunt to locate my next book? Do creators offer limits on Product Hunt?Yes, a few creators will do ââ¬Å"exclusivesâ⬠for Product Hunt: for Neil Strauss we did a selective of the initial not many sections. Weââ¬â¢ll do different things like that where perusers get the initial not many sections for nothing, or elite pre-launches.If youââ¬â¢re a writer, weââ¬â¢d love to do manages you to offer something unique to Product Hunt perusers. Some distributing houses need us to do tests and studies, and weââ¬â¢re enthusiastic about doing that. Weââ¬â¢re additionally exceptionally open on working with individuals who are independently publishing and going outside of the conventional route.Some creators have immense followings. Arenââ¬â¢t you stressed that theyââ¬â¢ll simply welcome all their current perusers to decide in favor of their book once itâ⠬â¢s been ââ¬Å"huntedâ⬠?Yes, that can generally be a worry, when Ashton Kutcher or Snoop Dogg post something on Product Hunt for instance - they have a huge number of devotees. In any case, the Product Hunt people group is so huge as of now that more often than not, itââ¬â¢s not going to be sufficient to move the needle. At the point when Snoop posts something it now and again goes to the top, however once in a while likewise doesnââ¬â¢t. Creators donââ¬â¢t have a greater number of devotees than those folks do, so Iââ¬â¢m not very stressed over it!Testimonials from creators and publishersOf course, you donââ¬â¢t need to take Erikââ¬â¢s word for it. Here are two tributes from individuals whose books have been included on Product Hunt Books.Reedsy - The Fundraising Field GuideYou may recall that we distributed a book at Reedsy a couple of months back. As it was a ââ¬Å"techâ⬠book on gathering pledges, we imagined that Product Hunt Books would be the i deal crowd for it. Also, we were correct, we got a decent spike on the day it was included and more than 100 upvotes on the book: producthunt.com/books/gathering pledges field-guideWhat now for Product Hunt Books?To summarize, Product Books speaks to not just a wonderful promoting channel for writers who compose for a well informed crowd. It likewise presents major new open door for the entire book industry on the off chance that it figures out how to build up itself as a significant player in the ââ¬Å"book discoveryâ⬠game. We can see that event: regarding client experience and plan, and through its ââ¬Å"collectionsâ⬠, it is, in principle, a greatly improved stage for perusers than, state, Goodreads. The inquiry is whether it will have the option to break out of its ââ¬Å"techyâ⬠notoriety and go standard to contact a more extensive assortment of perusers, and genres.In the interim, on the off chance that you have another discharge and need to check whether Prod uct Hunt can be beneficial for you, present your book here: https://www.producthunt.com/books/new and afterward trust the little PH mythical people to make it rise. Theyââ¬â¢re generally more pleasant than the Amazon ones.Check out the present chased book on the Product Hunt Books page!Do you think Product Hunt Books can turn into a significant player in book disclosure? Have you had your book highlighted there? If it's not too much trouble leave us your contemplations and encounters in the remarks underneath and join the discussion!
Tuesday, August 18, 2020
Financial Aid FAQs Common questions about paying for SIPA COLUMBIA UNIVERSITY - SIPA Admissions Blog
Financial Aid FAQs Common questions about paying for SIPA COLUMBIA UNIVERSITY - SIPA Admissions Blog We often tell students that as much as you plan for graduate school, you should also be planning for the tuition and payments side of it. But we understand its a process, and were here to walk you through the process. Our financial aid officers have compiled a list of frequently asked questions to help with concerns about student loans, work study, billing, and payment. Student Loans I was only awarded the Direct Unsubsidized Loan for $20,500 but I need more funding. What are my options? When you submit the FAFSA, we can package you with the Direct Unsubsidized Loan because it does not require a credit check or additional application. For graduate students, the annual cap for the Unsubsidized Loan is $20,500; however, you can also apply for a Graduate PLUS loan. If you have already received your award notification, please see the Documents Messages page of NetPartner. Beneath the section labeled âUnmet Financial Need,â you will find the application and you will see your remaining amount of need which is the maximum you can borrow in a Graduate PLUS or similar private loan. When do I need to apply for loans/complete entrance counseling/sign the promissory notes? We recommend you have your aid in place no later than early August. Please log in to NetPartner and be sure to accept your awards on the Accept Awards tab and review the Documents Messages page for any outstanding materials. When and how will the loan be disbursed? Loans are divided evenly between the terms you are enrolled and disbursed to your Columbia student account at the beginning of each semester. If I borrowed loans to cover living expenses, how and when will that money be refunded to me? We strongly encourage you to set up direct deposit (click here for instructions). Any amount you borrowed in excess of the tuition and fees for the semester will be issued as a refund to you by the second week of classes after the loan has disbursed to your student bill and after you have registered for classes (assuming you have also completed all the necessary steps on NetPartner). Can international students borrow student loans? There are private lenders who make loans available to international students, but most require a US citizen to co-sign. Find a list of suggested lenders here. Work Study Do I have to accept Federal Work Study? How does it work? Will it be paid towards the bill? How do I find a job? Should I wait until I know my class schedule to look for a job? If you were eligible for work study, it was included in your financial aid notification. You are not required to accept it. You will need to find an eligible position and then the money will be paid out to you like a regular salary subject to taxes (it is not applied to your bill). We recommend you start searching for positions and then you can work out the specific schedule after you are hired. More info, including how to search for positions, is here. Billing Payment The SIPA Financial Aid Office does not charge tuition or collect payment. The office responsible for these procedures is the Student Financial Services Office. Find more information here; SFS can be reached at 212-854-4400. When will I receive my first bill? The fall statement will be issued August 13th and due September 14th. The full schedule is available here. What happens with the admission deposit I paid? It will be applied towards the charges for the first semester you are enrolled and you will see the credit on Student Services Online (SSOL) when you review your student account. Is there a payment plan? Yes. Information on the monthly payment plan is available here. Can I wire money from a foreign bank to pay my bill? Yes. Please click here for more information. Can I waive the health insurance and health services fee? Domestic full-time students can waive coverage if they have alternate coverage that meets the criteria; see here. The waiver for the fall term is due September 30th. Students cannot waive the Health Services Fee. If Iâm living in Columbia housing, will my rent be on the bill? Most students in University housing will see their room charges on their bills. My employer/sponsor is going to pay my bill and needs to receive an invoice from Columbia. What do I do? You will need to set up third-party billing. Please also email our office with a copy of your sponsorship letter. Iâm receiving an external scholarship. Do I notify you? Where can they send the payment? Please email our office the details. They can mail the check to: Attn: Payments Deposits Office Student Financial Services 205 Kent Hall 1140 Amsterdam Avenue New York, NY 10027 Other Helpful Resources at Columbia University: International Students Scholars Office Office of Military and Veterans Affairs
Sunday, May 24, 2020
The Poisonwood Bible, And The Movie - 1399 Words
Many countries are becoming multi-cultural due to the immigration of people of diverse ethnicities. According to Statistics Canada, one out of five people in the country are immigrants, arising in a 20.6 percent of the population. This will continually increase, as new immigrants are arriving every year into the country due to fleeing an inhospitable environment, war, or finding a better lifestyle. There are numerous issues that immigrants encounter that create hardships for one, like Trumpââ¬â¢s ban on Muslims immigrating into the United States. In addition, regardless the country one immigrates to, an immigrant will encounter the hardest adversity which are sacrifices. In this independent study unit, Barbara Kingsolverââ¬â¢s novel, Theâ⬠¦show more contentâ⬠¦This statement, relates to both families in the book and movie, as they experience culture shock in a new environment. Both daughters perspective, shows confusion in their new home, not knowing about the new cultur e they are confronted with. Overall, immigrants experience a culture shock, when moving to another country, displaying one conflict that deal with. Being new to a country, people tend to develop feelings of fear and frustration, with the new circumstances. For example, The Poisonwood Bible the daughters are concerned with moving into the Congo, as the youngest daughter, Ruth May, says, ââ¬Å"Rex Minton said we better not got to the Congo on account of the cannibals natives would boil us in a pot and eat us upâ⬠(Kingsolver 21). This excerpt demonstrates fear that is being instilled in Ruth May being afraid that Congo citizens will not accept them, and thinking otherwise about moving to a new country, where it is different. Having friendships and human connections are important in a humanââ¬â¢s life. When Ruth May and her sisters cannot make new friendships in Congo, this frustrates them. Additionally, the movie ââ¬Å"In America,â⬠portrays a family in poverty being ne w to the country. In one of the scenes, the family goes to a carnival, and they bet all their money in a game: ââ¬Å"Every cent of every penny we owned, was down for an ET doll worth 30 dollarâ⬠(Sherdian). The father and motherââ¬â¢sShow MoreRelatedThe Bible By The Poisonwood Bible981 Words à |à 4 PagesMovies and books about missionaries havenââ¬â¢t portrayed missionaries in a positive light. Fiction writers and movie producers have led people on to believe, that missionaries are self-serving and as having specific intentions. One of the prime examples of misrepresenting a missionary; is the book called The Poisonwood Bible. I had to read The Poisonwood Bible in an English class. The Poisonwood Bible is the story of a missionary named Nathan Price and his family. Nathan was Reverend and he was mean to
Wednesday, May 13, 2020
The Ethical Problems of Gambling Essay example - 883 Words
There are times where gambling can be harmful to yourself and that harm can spread to your friends and family. Gambling can pose problems by inflicting mental and financial harm on a person endowed with the constant need to gamble. There is another way that gambling can effect a person in a negative manner and it includes the physical harm gambling can cause. Gambling is often associated with alcohol consumption especially alcohol consumption that is excessive in nature. Gambling is also associated with smoking. Smoking cigarettes have been proven over time to cause many cancers or other illnesses. However, gambling can be equally as destructive mentally and financially as it is physically harmful. Gambling can be like any other vise suchâ⬠¦show more contentâ⬠¦This proves vacationers and regular visitors are not the only people that are attracted to gambling establishments. Criminals are also attracted to the casinos. The movie ââ¬Å"Casinoâ⬠was made in 1995 and was ba sed on true life events and characters. In the movie, the mob see an opportunity to capitalize on legal gambling in Las Vegas. They use their elected puppets to operate the Tangiers Casino and then skimmed before their records are sent to the IRS. This movie also documents other crimes like murder, extortion, robbery, and torture throughout the time the mob ran certain casinos in Las Vegas. In the Utilitarianism theory, the consequences of promoting gambling and its venues is it will promote greater levels of crime. Therefore, the greater good for the greater amount of people is to severely regulate and monitor gambling and its venues. Gambling has also been linked to increase of tobacco use. ââ¬Å"Among adults in the United States, 12.8% report nicotine dependence, and nicotine dependence is associated with higher rates of impulsivityâ⬠(Odlaug, Stinchfield, Golbertein, Grant, 2013). This is startling because gambling addiction is destructive on its own, however add on tobacco use and it can takes its toll on the health of a person. ââ¬Å" Pathological gambling is associated with elevated rates of nicotine dependence (41% to 65%), and tobacco smoking in clinical samples of pathologicalShow MoreRelatedEthical Problems of Gambling816 Words à |à 4 PagesEthical Problems of Gambling An addiction to gambling can be as alcoholism and drug addiction. Gambling is a chronic though gradual condition that occurs when an individual is unable to control the impulse to participate in gambling,â⬠â⬠¬regardless of the impact that it may have on oneâ⬠ââ¬â¢Ã¢â¬ ¬s life. The disorder frequently leads to stress,â⬠â⬠¬extensive debt,â⬠â⬠¬a gradually worsened gambling problem especially if the procedure is left untreated. Although gambling has a clear financial effectRead MoreThe Ethical Problems Of Gambling2688 Words à |à 11 PagesAbstract Gambling has become a serious headache for individuals who are unable to control their desire for the game. Careless gambling has destroyed jobs, relationships and souls. The purpose of this paper is to present the problem factors by discussing the ethical problems of gambling and the difference concepts between Deontology, Virtue Ethics Theories and Relativism Perspective. When you consider the unfortunate ones, this argument is particularly influential. The latest gambling conversationRead MoreEthical Problem with Gambling Essay1509 Words à |à 7 PagesEthical Problems of Gambling SOC 120 Michael Pankrast November 13, 2012 The main focus points of this paper are gambling addiction and crimes perspire through gambling activities. Gambling activities are offered illegally meaning that these activities are taken place without legal authority knowing. However, problems arise when coming in contact with gambling. Problems that arise with gambling are mostly crimes and lies. A brief discussion on a theory that may resolveRead MoreProfitability Analysis Essay1556 Words à |à 7 PagesEvaluation of ethical behavior---------------------------------------3 3 Evaluation of profitability analysis---------------------------------4 4 Conclusion and recommendation----------------------------------8 References--------------------------------------------------------------------9 Executive summary This report provides an evaluation of Woolworths in respect of ethical behavior and profitability analysis to fulfill an investorââ¬â¢s ethical requirementRead MoreThe Ethics Of Gambling And Gambling1556 Words à |à 7 Pagesregarding the ethics of gambling whether in an online setting or in a public setting. Gambling has many benefits for both gamblers and casinos, but itââ¬â¢s crucial to acknowledge the psychological repercussions of gambling as it isnââ¬â¢t always just ââ¬Å"harmless fun.â⬠We can consider the negative and positive implications of gambling on non-gamblers as well. However, how would ethical theories and perspectives differ in their approach to the effects of gambling? When people think of gambling, they usually see flashingRead MoreThe Issue Of The Lottery943 Words à |à 4 Pageslottery is one of only a few that operates a compulsive gambling treatment operation as part of its regular operations, employing six problem gambling experts. Five state s require a telephone number for help for problem gamblers be printed on its lottery tickets (National Gambling Impact, 1999). Are the risks too high and are the choices made when gambling beneficial for the greatest number affected versus profitability for the state lotteries, businesses who manufacture goods and services forRead MoreMotivations of Pathological Gamblers1481 Words à |à 6 PagesBased on information from the National Opinion Research Center (NORC), the National Gambling Impact Study Commission (NGISC) states that there are two and a half million individuals who fall into a state defined as a pathological gambler, another three million are considered problem gamblers, and roughly fifteen million more could be considered ââ¬Å"at-riskâ⬠(NORC, 1999). A pathological gambler is one who has a severe uncontrollable urge to gamble despite harmful negative consequences or a desire toRead MoreThe Ethical Dilemma of Gambling in Pro Sports1660 Words à |à 7 PagesGambling in professional sports is an ethical dilemma that needs to be examined from all angles before making a decision on whether to bet or not. Gambling has been a part our society for thousands of years, dating back to the original Olympic Games in Greece. Depending on where you live, there will be different laws regarding the rules of gambling. The story of Pete Rose shows a good example of what can happen to a sports manager that bets on his own team and others in his sport. In this case, thereRead MoreIs Casino Development Moral? Essay1553 Words à |à 7 PagesThe legalization of gambling and casino development in communities has become a heated debate topic in recent years. As with any debate, there are two sides presenting valid arguments. The purpose of this paper is to present information from the perspectives of those both in favor of and opposed to the legalization of gambling and casino development in their communities. The paper concludes with the application of ethical theories to help determine the morality of casino development. Positions RegardingRead MoreMovie Review - 211455 Words à |à 6 Pagesplaying the game, while the hero is Ben Campbell, a mathematical genius student of Havard Medical School who really needs money to pay his school fees and very good in counting cards which enable him to win every time he plays Black Jack games. The ethical dilemma of Professor Micky Rosa is whether to stop ordering his students to play black jack game, or to pursuit using them as his team to win the game. If he plays the game by without the team, he can win the game but the gain is not as much as if
Wednesday, May 6, 2020
Physchological Effects of Alcholism Free Essays
The Psychological Effects of Alcoholism There are many people who live a life that is painful and which they want to escape from. Due to this people will often turn to alcohol and abuse the privilege. When people think of the effects of alcohol, they think about the physical effects it has on the body. We will write a custom essay sample on Physchological Effects of Alcholism or any similar topic only for you Order Now What is discussed less frequently, but in some cases equally damaging, is the effect alcohol takes on the mind. Alcoholism will take you on a one way road to failure, which leads to losing a career, family, and most importantly oneââ¬â¢s self. Initially, alcohol will increase a personââ¬â¢s confidence. At social gatherings, a person will initiate more conversations, tell funny jokes and feel a sense of acceptance. Unfortunately this is all in their mind; whatââ¬â¢s funny to them might really be rude and obnoxious to a sober person. An intoxicated person wonââ¬â¢t see how their acting because the alcohol triggers the short release of dopamine. Consequently, the brain will rely on the alcohol to release dopamine for feelings of pleasure and happiness. After continued use of alcohol a person will more often make poor judgment. During their impaired state under the influence, they are likely to lie to people they care about, steal or engage in other destructive mental behavior. While intoxicated, your mind will trick you into believing that your actions are not that bad, leading to a carefree attitude. As a result, a person will have to pay the consequences in jail, the hospital or in a grave. Another downside of an alcoholic is the increased aggression. Violent, aggressive behavior is common among male and sometimes females. The loss of inhibitions, along with the destruction of brain cells caused by drinking can create abusive behavior in alcoholics. As a result, spousal abuse and street fighting are often triggered. There are more shelters opening up for women who are victims of spousal abuse. Often times the abuser will only strike their loved one when intoxicated. Most importantly, alcoholism affects your family and loved ones; the alcoholic is not the only one that gets emotionally scared. An alcoholic doesnââ¬â¢t realize the hurtful words they say, stay in the minds of their children and family. A childââ¬â¢s mind absorbs every detail and growing up in a verbally abusive environment can stunt their development. They have a good chance of growing up with learning and anger management issues. How to cite Physchological Effects of Alcholism, Papers
Tuesday, May 5, 2020
Marketing and the Church
Questions: 1. Psychologist G.D.Weibe in 1952 raised the question why cant you sell brotherhood like you sell soap? Since this time, marketing has been used to promote anti-smoking, non-profit organisations such as World Vision and mega-churches. What are the challenges of marketing an idea, social cause or church?2. Marketing orientation or the ability of organisations to understand the needs and wants of its customers and meet those needs and wants is the bedrock of contemporary marketing strategy. However, a key challenge for the church is whether to listen to its membership if what they want is contradictory to the principles of the church. For example, should the church emphasise a product orientation (as sin: I know what is right and I will persuade the membership as opposed to the membership knows better, let me adapt)? Discuss.3. Do you believe that CKBC should develop a marketing strategy? If you do, what aspects of marketing strategy should the church concentrate on? If you do not agre e, argue your case.4. Tuck suggests that word of mouth is a crucial component of the promotional tactic. If you were marketing CKBC, how would you develop work of mouth tactics? 5. Critically evaluate and enhance the current marketing strategy and tactics that CKBC engages in. Answers: 1. Marketing has been done in almost all sectors that such as marketing non-profitable organization like NGOs, marketing business to increase customers etc. It is very surprising to note that little marketing has been done to churches to motivate and increase their members. Church leaders belief that telling the congregation the word of God is enough but they should know that here work is like selling a soap which must be done with high convincing of the customers to purchase it. This is great mistake and this may make them lose their followers to other religions. Religious marketing is very important to churches in spreading the gospel and winning soul (Cutler Bob D, 1992). Churches in this century are facing great challenges which include competition from science and technology which has changed the ideology of the public. This has made churches lose many members to other religions. Christianity has been really affected in Australia as the numbers are really diminishing. In the current survey only 64 % of the countrys citizens are Christians. This raises a great alarm to the churches which have to come up with strategies to market themselves to increase members. The churches have tried to market themselves in the media but the public sometimes ignore the message, channels to propel the gospel such as Family Tv have been set up yet very few watch them to get nourished with the word of God. It is very true that the church has lost the taste to many people which is contrary as it should be the salt of the earth. Truly, it is very hard for churches to market their ideas as they have financial constraints. This challenges have made church membership reduce and others have been closed completely. Churches should look new methods of survival just the way the CKBC did of having a website to increase its coverage and has logo for people to distinguish itself in the other organization. It is important to ensure that the church is healthy which is demonstrated by the growth just as healthy plant is noticed through the growth. Churches should have outreaches to reach more people and also crusades and through this they will grow. The growth is noted when churches win more souls for God. The church industry is like a business and like all businesses it should put up strategies to compete effectively and survive in the challenging environment or be extinct (Shaull et al. 2000). 2. Churches are nowadays facing a lot of challenges due to increasing changes in information and technology. People have had diverse thinking which sometimes is contractor to the teachings of the church. This has created divisions among the church members and making churches loose membership. Ideologies have changes and therefore people have gone to areas where they think their interests are well served. Australia had initially high numbers of Christianity but now they have dropped drastically due to different thinking and beliefs brought by technology (MacKenzie et al. 1999). Churches have been caught in dilemma as the leadership tries to weigh whether to teach what the members what to hear or teach what is really written in the scriptures which is the principle of the truth and maybe lose some of its members. This has been a great problem to churches as people have different mindset. If churches become product oriented by preaching the gospel of truth assuming that membership will increase they will be wrong. This is because majority of the people are not attracted with the truth but materials things. Some want to be associated with a famous and well-known church, others want to go to churches which are well constructed and designed, others want to go to churches with pastors well-known world-wide, others want to believe in science and technology instead of the gospel of truth among many others reasons. Churches therefore, to ensure that they retain and attract more members they should be all round by embracing technology and the different peoples ideologies in teaching the principle of truth to ensure that none is left behind. They should persuade the people rather than assuming they know better to avail themselves to the churches. Leaders of churches should have adequet knowledge on how to handle the believers and non-believers to ensure peaceful co-existence of the two groups.They should not condemn but teaches the importance and demerits of the new technology (Allporty Gordon W,196) 3. Yes, the church should develop are marketing strategy to prevent it from losing the members. The main goal of the church to preach the word of God to all the people to inspire them and make them changes their ways of sin. It is very sad to note from the study carried out that the members of CKBC were majorly outside the community it was located in. the church needs strategies to ensure that the local people are members since they are the near most persons. It is also discouraging to know that the numbers of Christians are now 64% and therefore the church should take measures to increase its members and protect the members from denouncing Christianity in Australia. Competition to churches is high as many people are becoming atheists, muslins etc. churches should stand firm and be able to compete effectively and efficiently (Grant Robert M,1991) In order to ensure that it achieve its goals the church should concentrate on impacting skill and knowledge to the members in order for them to help the church in convincing more members. Through this the members may spread the good news to non-members hence ending up convincing them to be members. It should also advertise the church through the website created to enable the public know it better. The church has done well by building a playground as it will be an avenue for meetings and it can mobilize more people to join it (Belch at el. 2003). 4. As Tucks suggests, it true that word of mouth is the greatest means to promote a church to ensure that many people joins it. Firstly, through word of mouth a believer has the ability to influence of convince the other party fully by giving him or her the benefits of the church. Through this way any questions or doubt raised by the other party are answered to their satisfactory. This can motivate the person to be interested to join the church as trust is highly created (Kazmi et al. 2009). Secondly, through this means of advertisement very little resources are need as the cost is low. This would be very effective for the church as it has no large base of finances. Finally, this type of promotion of the church will build its brand name and enable it be known in a wider area as word of mouth spreads very fast. (Wagner, 2013). It is important to note that not all cases of word of mouth advertising become successful. The power of convincing relies on the individual who is the believer and sometimes he or she may fail to convince the other party and portrays a very negative picture unknowingly. this may be through the information he/she gives out or the response of the questions asked. This way the other party may fail to be part of the members of the church and also campaign against the church (Richins, 1983). It is therefore very important to develop a firm tactic to do word of mouth advertising to ensure that you create a positive image of the CKBC church and attract high attendance. To enable people, motivate others to the church they must have adequate knowledge of the church to be able to answer any question posed. They should be caring to the non-members and treat them well not as sinners because they are either non-believers. To attract anyone to listen to your story you have to be presentable and so the members of the church should look clean and smart to convince others easily. Good communication is essential to enable one to communicate the message clearly in a manner easily understandable by all type of people. The church through the leadership should give teachings to the member on how to effectively convince non-members to join them. This method of promotion is very advantageous to small churches to enable them grow and beat the high competition in the society (Nyilasy,2006). 5. Marketing strategy is a means of an organization marketing itself and in this case is the CKBC church method to attract more people to be its members. A good marketing strategy will ensure success of the church while a poor strategy will make the numbers if its members decrease. The church engages in a number of marketing strategies to try and get more congregation. CKBC has renovated the buildings and modern facilities making them very attractive and not a hindrance to the members in terms of limited space. The constructions of buildings with new designs will definitely attract more members as they see the church as growing. It has also put up solar panels to be part of solution to the changing climate changes and not cause problem. This has had a positive attitude to the members of the community and this will attract them to this church. The church has also created a positive culture for visitors giving them priority and attention and this makes them feel a sense of belonging. This will enable them be members loyal to the church and also invite their friend because of the better treatment. It very important to note that all the people need attention just as children. It has been realized that most of the people who join the church have known it through the internet and so a website for the church has been created. This has provided a platform for non-members to be able to know more about the church through the internet. The church new logo created has made the church unique and people can easily identify or know it. Since technology has improved the church will know be known world-wide and this is very important for its expansion as the world as be made as a market place by technology (Melville et al. 2004). The church has done training on leadership among the members and this also improve the welcoming of new members and also the convincing power. All these ways have increased the followers of the church as the members carry out word of mouth promotions to non-members. Due to training this promotional strategy more tactics have been imparted to members to convince more people (Noe et al. 2010). Work Cited Allport, Gordon W. "The religious context of prejudice."Journal for the scientific study of religion5.3 (1966): 447-457. Belch, George E., and Michael A. Belch.Advertising and promotion: An integrated marketing communications perspective. The McGraw Hill, 2003. Cutler, Bob D. "Religion and marketing: important research area or a footnote in the literature?"Journal of Professional Services Marketing8.1 (1992): 153-164. Grant, Robert M. "The resource-based theory of competitive advantage: implications for strategy formulation."California management review33.3 (1991): 114-135. Kazmi, S. H. H., and Satish K. Batra.Advertising and sales Promotion. Excel Books India, 2009. MacKenzie, Donald, and Judy Wajcman.The social shaping of technology. Open university press, 1999. Melville, Nigel, Kenneth Kraemer, and Vijay Gurbaxani. "Review: Information technology and organizational performance: An integrative model of IT business value."MIS quarterly28.2 (2004): 283-322. Noe, Raymond A.Employee training and development. McGraw-Hill/Irwin, 2010. Nyilasy, Greg. "Word of mouth: what we really knowand what we dont."Connected marketing(2006): 161-184. Richins, Marsha L. "Negative word-of-mouth by dissatisfied consumers: A pilot study."The journal of marketing(1983): 68-78. Shaull, Richard, and Waldo A. Cesar.Pentecostalism and the Future of the Christian Churches: Promises, Limitations, Challenges. Eerdmans Publishing Company, 2000. Wagner, Nancy. "The Advantages of Word-of-Mouth Marketing."Demand Media, Houston Chronicle(2013).
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